And to share the source of inspiration from life.

“ A Kind Of Attitude, Belief, Charm, Confidence, Life.
A Kind Of…Me. ”


 
A Kind Of ... Me

A KIND OOOF is a brand that celebrates individuality. We aim to build a community of like-minded individuals who can encourage one another to be their most true self. It is ok to be different! Every person is special, and we wish for everyone to stay true to one’s beliefs, likes, and live life to its fullest.

A KIND OOOF was established in April 2019, retailing exquisite handcrafted 925 Silver jewellery pieces. Each jewellery piece is carefully selected, merchandised, and designed for every modern day woman to wear her most charming and confident self. Starting 2020, the brand has also expanded its lifestyle product category offerings, and we hope that your daily lives would be nothing short of beautiful.



Gentle like water, but at the same time tough
Be a modern woman
Live with a decisive and elegant attitude
Redefining value, to a kind of wilful perseverance to the things you like
Contemporary, modern, simple and exquisitely hand-crafted jewellery inspired by life


像水一般柔軟同時堅韌
做個現代化的女性
用一種果斷與優雅的態度生活
用一種任性對喜歡的事物執著
重新定義所謂的價值
集合了簡單現代化及純手工作製作的首飾
並分享來自生活中靈感的來源
這就是 A KIND OOOF 想傳遞的精神

 

 

 A KIND OOOF



Behind The Scenes with Founders ZZ Chen & Ethan Kwok

A KIND OOOF is founded by ZZ Chen (Creative Director) and Ethan Kwok (Director of Operations).

ZZ CHEN - Brand Founder & Creative Director
Instagram: @ZZZZZZOH

Born in Taiwan, I grew up loving arts and design. During the 10 years of my career, I had the opportunity to undertake Creative Director and Head of Visual Design positions for various popular fashion brands. Ethan and I got married in 2016, and we made the important decision for me to pack my bags for Singapore in 2018. It was not an easy move, there were sacrifices to be made, but I was insistent to continue doing the things I love, even if it was more challenging in a new environment. My passion for creating a brand that inspires everyone to be his or her best selves; to lead a beautiful, wondrous life burns on
with our brand – A KIND OOOF.

ZZ CHEN,出生於台灣,在藝術和設計的熱愛中成長
過去10年在網路流行服飾品牌中
擔任品牌總企劃及視覺設計總監一軄
2016 與 Ethan 結婚
2018做了移居新加坡的重大決定,同時將重心轉向了建立自己的品牌
對美的執著依舊,任性的堅持做自己喜歡的事情


ETHAN KWOK – Brand Founder & Director of Operations

As a local entrepreneur with 15 years of experience in the graphic design and printing industry, I developed a keen ability for implementing thoughtful, creative, and unique methods for print collaterals that is vital for effective brand marketing. Starting the A KIND OOOF brand together with ZZ in 2019, I wish to bring the same burning passion that I have in design, into building a brand that resonates with
like-minded individuals.

Ethan,新加坡本地的創業家
擁有15年的平面設計及印刷實務經驗
對於各種媒材間碰撞組合的熱愛程度超乎凡響
帶著這份職人精神
與另一半一同開創 A KIND OOOF 做為新的起點
未來將以“集合對各領域過份執著的創作者”為目標前進


We wish that our accumulative experience would help us light the onward path to a positive future.
Let us turn our dreams into reality, and let us all live
A KIND OOOF wonderful life!

我們帶著過去一點一滴累積的經驗值
把對自己及生活的領悟化作能量
一起在新加坡實踐理想與生活