A KIND OOOF Opens Its Second Store: A Gentle Silver Space in Joo Chiat for Everyday Beauty and Quiet Joy

On July 11, 2025, Singapore-based jewellery brand A KIND OOOF, known for its minimalist silver creations and thoughtful everyday aesthetics, officially opens the doors to its second physical store at 144 Joo Chiat Road. 
This new concept space not only reflects the brand’s signature “soft power” design philosophy, but also introduces a creative teaching component for the very first time — becoming a calm, inspiring corner for reflection, making, and slow appreciation in the heart of the neighbourhood.

A space to slow down, and a conversation between jewellery and daily life.
The Joo Chiat store offers A KIND OOOF’s classic 925 sterling silver, U&ME collection, and 14K gold vermeil pieces, while also debuting a dedicated creative zone.

The first experience launched is “Knock Knock – Stamping Your Own Pendant Blank”, inviting visitors to hand-stamp personal symbols or messages onto a silver charm. In the coming months, the space will also host silver clay jewellery-making workshops, art sessions, and energy-based experiences, gently weaving beauty and creative expression into the everyday — like part of the scenery we live in.

Soft power, real encounters
“Our new store is more than just a retail space,” says founders Ethan and ZZ. “It’s a place where people can safely express themselves, create with their hands, and quietly reconnect with who they are. Whether you’re dropping by alone or coming with a friend for a workshop, we welcome you as you are.”