LET'S TALK TO Jie Hui, Baker & Founder of Goobycakes
Wong Jie Hui, @missgoob, Baker & Founder of Goobycakes
b) How do you love yourself?
I love myself by indulging in things I love. Spending quality time with my family, devoting time to my work, cooking dishes I like to eat, buying and wearing things I see and like etc. I feel that happiness stems from the every day things.
Shop what Jie Hui is wearing
c) To you, what is a woman’s beauty?
A woman’s beauty is her confidence. I believe every woman has their own insecurities but to be able to look past them and accept their flaws as part of themselves, yet be confident, is what makes a woman beautiful. 
And of course a warm smile! A happy, confident woman is a beautiful woman.
d) What form of challenges did you face during your career?
How did you overcome these challenges?
There are too many to list. I feel that the biggest challenge is to stay creative. I find myself the biggest obstacle. Sometimes, I seek comfort in familiarity. I keep making the same cakes over and over, decorated them in the same way and designs. Eventually I find myself stuck in a creative rut, which takes away the job satisfaction from me. So it’s like a vicious cycle. Every now and then, I try to force myself to come up with something new. To be creative, to think of ideas so I can constantly improve and do better.
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a) 姓名 / IG / 現階段的人生角色?
Wong Jie Hui, @missgoob, Goobycakes 烘培師 & 創辦人
b) 愛自己的第一步是什麼?
我沉迷於自己喜歡的事物，從而愛自己。
花時間與家人共度美好時光，花時間在工作上
做自己喜歡的料理，買和穿我喜歡的東西...等
我的幸福來自於每天生活中的小事情
c) 在你心中，什麼是女性的美麗?
女人的美麗來自於自信
我相信每個女人都有自己的不安全感
試著忽略那些不安全感吧
你要有自信去接受自己的小缺點並認同那是自己的一部份
當然還有溫暖的微笑 : )
一個開心又自信的女人才是真正的美麗
d) 堅持喜好的路上遇到什麼樣的挑戰?如何克服?
有太多要列出的內容。
我覺得最大的挑戰是保持創造力，我發現自己就是最大的障礙
有時，我會在熟悉中尋求安慰
我不斷地重複製作相同的蛋糕，並以相同的方式製作及裝飾它們
最後，我發現自己毫無創造力，這使我對工作的滿意度降低
這就像一個惡性循環。
我不斷提醒自己提出一些新的東西
要有創造力，要想出點子
這樣我就可以不斷提升並做得更好。
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Gentle like water, but at the same time tough
Be a modern woman
Live with a decisive and elegant attitude
Redefining value, to a kind of wilful perseverance to the things you like
#akindooof #akindooofme
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@akindooof 推出特別的企劃
獻給所有像你一樣獨特的女性。
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每個人都是自己的 #girlboss
帶著對喜好堅持且執著的妳
就像一顆星星，閃閃發光著
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有一種自己是如此獨特又有魅力
#akindooof #akindooofme